Painting Tips
Home Shows and Local Events for Painters: Is It Worth a Stand?
A home show promises a hall full of homeowners who came specifically to think about their houses. For a painting contractor that sounds like the…
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Painting Tips
Tips, guides, and advice for painting contractors on pricing, estimating, and growing your business.
Painting Tips
Email Marketing for Painters: The List You Already Own
Every painting company has spent years collecting email addresses and almost none of them have ever used the list. The addresses are in old quotes,…
Painting Tips
Vehicle Wraps and Uniforms for Painters: What They Return
A painting company van is parked outside a customer house for a week at a time, driven through the service area every day, and left…
Painting Tips
Yard Signs and Job Site Marketing for Painters
A painting crew is on a street for days at a time, in full view of every household that can see the house. The work…
Painting Tips
Direct Mail for Painters: When Print Still Beats a Feed
Direct mail is the channel painters assume died and keep quietly discovering has not. The reason is unglamorous: a mailbox contains a handful of items…
Painting Tips
Door Hangers and Canvassing for Painters: Making It Pay
A painting crew spends a week on one house, watched from every window on the street, and then leaves without a single neighbor knowing the…
Painting Tips
Nextdoor for Painters: How the Neighborhood Network Works
Somebody in a neighborhood asks who painted a house on their street, and within an hour a dozen neighbors have replied with names. That thread…
Painting Tips
Pay Per Lead Services for Painters: Reading the Deal
A painting contractor who lists a business anywhere online will be called by somebody selling leads. The pitch is always the same shape: homeowners in…
Painting Tips
Facebook and Instagram Ads for Painters: Where They Fit
Somebody searching for a painter has already decided to hire one. Somebody scrolling a feed has decided nothing at all. That single difference explains almost…
Painting Tips
Google Ads for Painters: What It Costs You and What It Buys
Search ads are the fastest way for a painting contractor to appear at the top of a results page, and the fastest way to spend…