Painting Tips
Yard Signs and Job Site Marketing for Painters
A painting crew is on a street for days at a time, in full view of every household that can see the house. The work…
Painting Tips
Direct Mail for Painters: When Print Still Beats a Feed
Direct mail is the channel painters assume died and keep quietly discovering has not. The reason is unglamorous: a mailbox contains a handful of items…
Painting Tips
Door Hangers and Canvassing for Painters: Making It Pay
A painting crew spends a week on one house, watched from every window on the street, and then leaves without a single neighbor knowing the…
Painting Tips
Nextdoor for Painters: How the Neighborhood Network Works
Somebody in a neighborhood asks who painted a house on their street, and within an hour a dozen neighbors have replied with names. That thread…
Painting Tips
Pay Per Lead Services for Painters: Reading the Deal
A painting contractor who lists a business anywhere online will be called by somebody selling leads. The pitch is always the same shape: homeowners in…
Painting Tips
Facebook and Instagram Ads for Painters: Where They Fit
Somebody searching for a painter has already decided to hire one. Somebody scrolling a feed has decided nothing at all. That single difference explains almost…
Painting Tips
Google Ads for Painters: What It Costs You and What It Buys
Search ads are the fastest way for a painting contractor to appear at the top of a results page, and the fastest way to spend…
Painting Tips
How to Price Painting Chain Link Fences
Chain link fence surrounds schools, ballfields, parks, warehouses, utility yards, tennis courts and a lot of back yards. When it weathers to a dull gray…
Painting Tips
How to Price Painting Parking Garages
Parking garages are some of the least glamorous buildings a painter works in, and some of the most rewarding to price well. Owners of garages…
Painting Tips
How to Price Painting Tilt Up Concrete Walls
Tilt up concrete buildings are some of the largest painting jobs a commercial painter will see. Distribution centers, warehouses, big box stores, offices and schools…